NO.49 16. Alice and Bob have a passion for the theatre. For Bob’s birthday, Alice decides to buy them both theatre tickets. She goes online to find and book tickets for a production that she thinks they will both enjoy. After the performance, Alice talks to Bob about the whole experience
1. The online ads that attracted Alice to the website claimed “Buy your tickets in under 60 seconds!
Guaranteed!” It took Alice about 5 minutes to buy her tickets. “I couldn’t work out how to select my tickets – that made me feel stupid”, Alice explains to Bob
2. Alice thought the website looked attractive
3. Once she had selected the tickets, the checkout process seemed easy
4. When Alice and Bob arrived at the theatre, they were told that their printed tickets were not valid; they argued with the usher for ten minutes before someone in the box office confirmed their tickets were genuine and they were allowed in
5. Alice pre-ordered their interval drinks on the website, as they were offering a 2-for-1 deal. When she went to collect the drinks the barman had no record of her order.
6. The description of the credit card transaction that appeared on Alice’s bank account was unintelligible; Alice was only able to work out what the transaction was because she recognised the amount. Which one of the following statements about Alice’s user experience of the website is correct?