[Q68-Q82] Excellent Marketing-Cloud-Email-Specialist PDF Dumps With 100% VCEPrep Exam Passing Guaranted [May-2023]

QUESTION 68
orthern trail outfitters (NTO) is currently sending out a single welcome email when a subscriber join its myNTO rewards program. NTo wants to test whether one,two,three welcome emails would result in a higher rate of conversion.
How can this be accomplished most efficiently?

journey builder using random split with three branches.

series of a/b test determine the number of emails.

journey builder using a decision split with three branches.

automation studio with three sep

QUESTION 69
A customer leverages transactional messages to send order confirmations.
What type of message is most suitable in this situation?

Send Flow

User-Initiated Email

Test Send

Triggered Email

QUESTION 70
Northern Trail Outfitters wants to create a segment that will add and update the data in the data extension.
They do not want the data overwritten. If a subscriber no longer meets the filter criteria, they should remain in the segment.
What could be used to segment the data?

Filter Activity

Data Filter

Synchronized Data

Query Activity

QUESTION 71
When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.
What should me marketer do to prevent the subscriber from receiving further commercial messages?

Use the complaint exclusion list on future sends.

Add the subscriber to the auto-suppression list.

Delete the subscriber from All Subscribers

QUESTION 72
Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To give these customers a high-end purchasing experience, NTO wants to send a customized ‘congratulations’ email the day they are posted in the data extension, and follow up with a review request 14 days later.
Which automation solutions should be set up to accommodate this request?

Journey Builder and Behavioral Triggers

Automation Studio and Path Optimizer

Automation Studio and Journey Builder

QUESTION 73
A marketer wants to run an Account Send Summary report. Which option can be configured when running this report? (Choose 3)

Report results delivery location

Report results file format

Error report log location

Date range parameters

Error handling parameters

QUESTION 74
A customer leverages transactional messages to send order confirmations. What type of message should be used in this situation?

Test Send

User-Initiated Email

Send Flow

Triggered Email

QUESTION 75
A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The university’s marketing team wants to see the results of the email campaign.
Which two items of information and data about the performance of an individual send can be exported from Tracking in Email Studio?
Choose 2 answers

Subscribers who click on a specific link

Performance data on the Overview tab

Number of clicks from mobile devices

Images showing how the email rendered on different devices

QUESTION 76
Northern Trail Outfitters wants to use something other than an email address to identify subscribers.
What functionality can be used to accommodate this?

Subscriber Key

Subscriber Attributes

System Preferences

Primary Key

QUESTION 77
Northern Trail Outfitters sends order confirmations to customers who have made online purchases. Delivery of these emails must follow the “Transactional” CAN-SPAM requirements.
What feature should the marketer use?

Delivery Profile

Sender Profile

Send Classification

Send Definition

QUESTION 78
A marketer at Northern Trail Outfitters is teaching new associates the essentials of designing emails for the company’s subscribers. What is a key component of optimized email design? (Choose 3)

Build email templates with HTML Paste

Ensure the email renders well in mobile apps

Include an unsubscribe button

Segment the email’s target audience

Included personalization and dynamic content

QUESTION 79
What does Exact Target do to help protect your data when you log in? Choose 2

Authenticate your browser

Enter your username and password

Click Send Activation Email button

You must choose a long password with multiple characters.

QUESTION 80
A subscriber unsubscribes upon receiving an email from Northern Trail Outfitters (NTO). At the bottom of the NTO email, the subscriber sees three links: Manage Subscriptions, Profile Center, and One-Click Unsubscribe.
The subscriber clicks One-Click Unsubscribe.
Given that NTO Is using the default subscription center, which two options are given when the subscriber clicks One-Click Unsubscribe?
Choose 2 answers

Subscriber can choose to resubscrlbe to the list used for the send.

Subscriber can choose to be unsubscribed from all NTO publications.

Subscriber can choose which publications to unsubscribe from.

Subscriber can choose to be removed from the data extension.

QUESTION 81
A marketer sent an email to a group of subscribers with an invalid link.
What step could the marketer take to correct the link after the email has been sent?

Change the URL Expiration in Email Administration

Update the link using AMPscript

Resend the email with the correct link

Change the link in Job Links under Tracking

QUESTION 82
A client leverages transactional messages to send ad-hoc order confirmations. Which type of message is most suitable in this situation?

Triggered Email

Test Send

Guided Send

User Initiated Email