NEW QUESTION 67
Northern Trail Outfitters (NTO) would like to improve email open rates to increase subscriber engagement and
improve deliverability.
What action should NTO take to increase open rates?

NEW QUESTION 68
Northern Trail Outfitter’s customer base has high engagement on mobile devices, and a marketing intern is creating an email campaign tomorrow.
Which mobile optimization option provides the quickest turnaround and easiest implementation?

NEW QUESTION 69
A marketer wants to create an email that will look great on both a desktop computer and a mobile device. However the marketer is not familiar with writing code for responsive design and does not have available resources to design the email. Which template can the marketer choose when creating an email?

NEW QUESTION 70
A marketer sent a promotional email to contacts who recently attended a trade show. The data extension used for the send contained 3,100 records. The delivery rate on the send was lower than anticipated. After viewing tracking information, she determined many email addresses were problematic.
Which send tracking metric provides the bounce description “Address is non-existent at the domain”?

NEW QUESTION 71
Northern Trail Outfitters has hired a new email designer who needs to be trained in AMPscript.
Which statement best describes how AMPscript can be used to customize email messages?

NEW QUESTION 72
A marketer sends an email to a sendable data extension that contains a Customer_ID field with a numeric data type that relates to the Subscriber Key in All Subscribers as a Send Relationship. What is a true statement about the email send behavior for any subscriber who currently does NOT exist in All Subscribers? (Choose 2)

NEW QUESTION 73
Northern Trail Outfitters wants to maintain enterprise-wide opt-outs for two segments of its subscribers stored in data extensions: Education Events and Sales.
What feature should the company use to manage its opt-out strategy?

NEW QUESTION 74
A marketer wants to grow the company’s email subscriber list via social channels and its mobile app. Which best practice can the marketer use to grow the subscriber list? (Choose 2)

NEW QUESTION 75
Northern Trail Outfitters’ marketing manager wants to schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaign.
Which tool should they use?

NEW QUESTION 76
An email marketer is creating an email to promote the new Northern trail Outfitters mobile app.
Which text should be used for the call-to-action button to drive the most engagement?

NEW QUESTION 77
A marketer is using list-based sending, and wants to segment subscribers who have a value of “EMEA” in the Region Attribute.
What tool will produce this audience?

NEW QUESTION 78
A 15-person management team wants to review test emails in Content Builder prior to live deployment based on content that is personalized for them but is clearly noted as a test email.
How should a marketer accomplish this task without compromising the email content?

NEW QUESTION 79
NTO want to improve email open rate to increase subscriber engagement and improve deliverability, what action should NTO take to increase open rates.

NEW QUESTION 80
Which two subscriber audiences can be created by using Measures in a Data Filter? Choose 2 answers

NEW QUESTION 81
A marketer wants to run an Account Send Summary report. Which option can be configured when running this report? (Choose 3)

NEW QUESTION 82
The customer service team at Northern Trail Outfitters is reporting that customers are complaining about emails ending up in their spam folders. The marketing team is asking for a solution that can check if the email contains any flags that can classify it as spam.

NEW QUESTION 83
What are the 4 steps to create dynamic content?

NEW QUESTION 84
Why do consumers prefer email marketing? (Choose 3)

NEW QUESTION 85
The marketing team wants to split their primary customer data extension into 10 separate segments, to use for future A/B testing score.
Which feature should be used to easily segment the data extension?

NEW QUESTION 86
Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing messages sent throughout the week.
Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO’s program?

NEW QUESTION 87
EXAM Question: Describe Global legal compliance guidelines. CAN-SPAM (Controlling the Assault on Non-solicited Pornography and Marketing Act). CAN-SPAM act requires that commercial emails: (Choose 6)