NEW QUESTION 62
Which of the following is NOT a form of viral marketing?

NEW QUESTION 63
In which THREE of the following situations is Cloud a sensible IT strategy?

NEW QUESTION 64
A Company is considering to outsource its accounts payable According to the transaction cost theory of Williamson and Coase, which of the following involve activities and costs associated with policing and enforcing the agreement with the service provider?

NEW QUESTION 65
Which of the following best describes a virtual team formed by individuals from different companies to achieve a common aim?

NEW QUESTION 66
A facilities management company sells to local councils.
Which THREE of the following are appropriate methods of marketing?

NEW QUESTION 67
P is employed by an organisation which pays well for work done to a high standard. P is fortunate in that he really enjoys his work, takes great pride in the presentation of his deliverables and always seeks ways to improve his approach and output. Which reward classification is described above?

NEW QUESTION 68
Company V has traditionally sold children’s toys from retail outlets. It is now exploring online retailing, or e-commerce, to expand its customer base. Which channel of distribution is Company V expanding into?

NEW QUESTION 69
AB Company is considering a recruitment campaign to provide extra senior marketing staff for a new product launch. AB produces specialist industrial cleaning products and has a well developed marketing function. Which of the following will be an effective alternative to a recruitment campaign?

NEW QUESTION 70
Which of the following is the main reason for the growing demand for Big Data by organisations?

NEW QUESTION 71
A cut-flower production business has peaks of demand around special days in the year that celebrate religious festivals. Which of the Four Vs of operations is being described in the above scenario?

NEW QUESTION 72
Which of the following effects on tax is a benefit of the implementation of Corporate Social Responsibility (CSR) strategies?

NEW QUESTION 73
Which of the following would work as Support Staff in Mintzberg’s organisational structure?

NEW QUESTION 74
Company M has been dealing with Supplier Q for many years. The Procurement Department has a very professional relationship with the supplier and it has recently started using electronic data interchange to place orders directly and on a much more frequent basis to assist production. A large part of the interaction with the supplier is now around price negotiation. According to Reck and Long’s strategic positioning tool, which stage is Company M at with Supplier Q?

NEW QUESTION 75
Which of the following is a disadvantage of using the internet, (E-marketing), to sell products?

NEW QUESTION 76
Which of the following is a feature associated with personnel management rather than the more modern concept of human resource management?

NEW QUESTION 77
Which of the following are measures a business might introduce specifically as part of its Corporate Social Responsibility (CSR) strategy?
Select ALL that apply.

NEW QUESTION 78
A company manufactures electrical goods and has several product lines, all at different stages in the product life-cycle. As each item works through the life-cycle, the emphasis on marketing and price focus changes. Item X currently has an increased emphasis on investment in the product quality and design, with consideration also being given to reducing the sale price. Item X is in which stage of the product life-cycle?